Actress Maisie Williams, finest identified for her position as Arya Stark on Sport of Thrones, is the most recent celeb to enterprise into tech entrepreneurship, with the launch of a brand new firm aimed toward connecting creatives, known as Daisie. Obtainable later this summer season as a cell app, Daisie will supply a platform the place creators can community, like, share and collaborate on tasks inside a social networking setting.
The general objective is to assist newcomers acquire publicity for his or her work whereas connecting them with others who can present steering as they proceed their careers.
Williams, who advocates for girls’s rights, additionally sees Daisie as one thing that might give girls within the artistic neighborhood the power to advertise their very own work and be found in a extra applicable means than is usually the case in the present day.
This speaks to the ocean change underway within the artistic business, the place individuals are quickly dismantling the previous methods of doing issues; and the place the abusers who took benefit of the previous system are being known as out for issues like sexual harassment and abuse, and shedding their jobs.
In that mild, the launch of an alternate community for expertise discovery and collaboration appears particularly related.
“I couldn’t be happier in regards to the change we’re at the moment seeing in artistic industries and the motion in direction of girls turning into actually valued,” stated Maisie Williams, in a press release in regards to the app’s growth.
“I would like Daisie to present different creatives the alternatives that I used to be fortunate sufficient to obtain originally of my profession. Daisie will break down the archaic hole between youth and inventive jobs; providing new alternatives for people to collaborate, study and create – establishing a brand new means for proficient people to be found and employed,” she stated.
The corporate, which is co-founded by movie producer Dom Santry, additionally goals to handle the problems of making an attempt to make use of present social media websites, like Fb, for self-promotion functions.
“Social media is usually a very lonely place, and someplace that doesn’t essentially encourage collaboration or foster significant connections,” defined Santry. “It’s very straightforward for artistic voices to get misplaced in platforms riddled with advertisements and unimportant content material; we’re hoping to eradicate these, offering a centered, business particular platform.”
The app’s growth continues to be in its early phases, the corporate tells us.
The know-how crew, led by U.Ok.-based Tim Novis, is barely four months right into a 10-month construct, to present you an thought of its progress. The expectation is that Daisie might be able to launch within the App Retailer and on-line by August, 2018.
The corporate can also be working with WME to place collectively a expertise roster who might be collaborating in Daisie at launch. A few of these folks might be confirmed by March. (Daisie’s crew is definitely flying to L.A. in February to lock in names, we perceive).
Along with constructing a social community for expertise discovery and collaboration, Daisie goals to generate income in virtually Tinder-like vogue.
The app will supply a “Plus” program that opens up locked areas of its web site and permit the usage of further options, like the power to toggle on or off a “on the lookout for work” setting, for instance.
However neither the web site nor app will show promoting.
The app has one other benefit for Williams and Santry, too.
It could be a possible supply of recent expertise for his or her U.Ok. manufacturing firm Daisy Chain Productions, which was based together with Invoice Milner. The corporate has an analogous objective to Daisie, in reality: tasks with a deal with youth and expertise growth, as ScreenDaily reported final fall.
Santry will lead Daisie as CEO, managing its day-to-day operations.
Nonetheless, the corporate will give the community time to develop earlier than tapping into Daisie’s creator neighborhood for its personal ends. For the primary six months, there might be “no seen synergies” between Daisie and Daisy Chain Productions, the corporate informed TechCrunch.
Afterwards, the 2 will come collectively to create content material by choosing probably the most proficient people on the location.
On condition that Daisie is just not but out there, the web site is at the moment accepting e mail sign-ups to be alerted about its launch.