American Airways groups up with Casper to supply new in-flight sleep merchandise


American Airways and Casper are asserting a brand new partnership that might assist passengers (like me) who’ve bother sleeping on flights.

They’re not going so far as placing Casper mattresses on planes. As an alternative, they are saying they labored collectively to create eight new sleep merchandise designed to enhance in-flight slumber.

These merchandise embrace a mattress pad that matches over your seat, an everyday pillow and a lumbar pillow, a pillowcase, a quilt, a blanket, pajamas and slippers. The plan is make these merchandise obtainable to passengers in Top notch, Enterprise class and Premium Financial system in December. (So these of us in common Financial system are out of luck for now.)

Past the advantages to passengers’ sleep, this looks as if an necessary deal for Casper. The corporate has been fairly aggressive with its advertising (not less than, judging from its seemingly ubiquitous podcast and subway advertisements), and this rollout may expose the model to an entire new group of individuals.

By the way in which, American isn’t the one airline making premium sleep merchandise obtainable to its higher-end prospects. United not too long ago introduced an analogous partnership with Saks Fifth Avenue.

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