Axel Springer is investing in Magic Leap for some purpose


Magic Leap is the reward that retains on giving. The corporate has been working for years on augmented actuality applied sciences and raised a huge pile of money on the way in which. German media firm Axel Springer is asserting at this time that it’s investing an undisclosed quantity in Magic Leap.

The German firm is taking a stake in Magic Leap via its Axel Springer Digital Ventures division. In its press launch, Axel Springer says that Magic Leap represents an excellent alternative in the case of consuming journalistic content material and classifieds in a novel method (although I’m not satisfied individuals need to examine storage gross sales in augmented actuality).

Magic Leap confirmed off its first augmented actuality headset in December 2017. The Magic Leap One is a headset, a belt-worn hip pack and a handheld controller. While you have a look at the startup’s press photographs, it seems to be like a cumbersome system.

Many particulars are nonetheless unclear. As an illustration, the corporate hasn’t shared something about pricing and software program options. It’s laborious to know the use case of the system with out this info.

The Magic Leap One shall be launched in some unspecified time in the future in 2018 for creators and content material builders. Finish customers received’t mess around with the system simply but. The startup is concentrating on enthusiastic AR builders first.

Magic Leap has raised practically $2 billion from Google, Alibaba, Warner Bros, Qualcomm, Kleiner Perkins Caufield Byers, Andreessen Horowitz and plenty of others in line with Crunchbase knowledge.

The corporate disclosed a brand new $502 million Collection D spherical in October 2017. Axel Springer’s funding might be a part of this spherical. I’ve requested the corporate to make clear this funding a bit and so they wouldn’t remark any additional.

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