Bynder acquires digital asset administration service Webdam from Shutterstock for $49.1M


Bynder, one of many main corporations within the digital asset administration area, in the present day introduced that it has acquired Shutterstock‘s Webdam. The Amsterdam-based firm tells us that it paid $49.1 million for Webdam, which Shutterstock itself acquired again in 2014.

Like Bynder, Webdam’s focus is on serving to enterprises and companies handle their digital belongings. Presently Webdam clients embody the likes of Starbucks, Zillow, Alaska Airways, Subway, HTC and Band & Olufsen. In complete, Webdam counts over 200,000 professionals and groups as its clients.

Bynder has greater than 250,000 clients, which embody PUMA and KLM. Because the Bynder staff notes, Webdam has a powerful presence within the healthcare and training fields and is a powerful participant within the U.S. midsize firm market. Bynder, however, has a powerful worldwide focus, so the 2 corporations ought to be fairly complementary. The acquisition additionally offers Bynder, which was based in 2013 a bodily presence within the Bay Space, the place Webdam is headquartered. Bynder additionally has places of work in Boston, London, Barcelona, Rotterdam and Dubai.

“There’s a clear synergy within the tradition and product imaginative and prescient at Bynder and Webdam. That’s why we see this as a strategic transfer that may tremendously profit each Bynder and Webdam clients,” mentioned Bob Hickey, CEO of Webdam. “Our clients depend upon top quality digital experiences to create advertising supplies. We see this as an incredible alternative of our clients’ continued success and a pure companion that may assist us meet future business calls for.”

In the intervening time, each corporations will function as normal, however the plan is to roll out a mixed product providing over the course of the following yr. Which means, not less than in the meanwhile, Webdam’s integrations with Shutterstock’s inventory picture service are usually not going to vary both.

This transfer may also permit Bynder to higher compete with the likes of Canto, Northplains, ADAM Software program, OpenText Media Administration and MediaBeacon. Whilst you most likely don’t spend plenty of time enthusiastic about digital asset administration, that is clearly a market that’s heating up. A few yr in the past, Aprimo, for instance, acquired ADAM Software program and chances are high we’ll see extra acquisitions within the space within the subsequent yr or so.

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