Atlanta-based Cardlytics made its public debut on Friday, closing the day at $13.37, just a bit above the IPO value of $13. The corporate offered 5.four million shares, elevating $70 million.
Cardlytics works with monetary establishments like Financial institution of America and a pair of,000 others to run money again applications. It companions with manufacturers throughout restaurant, retail, journey, grocery and residential subscription classes to supply reductions. Starbucks, Spotify, Airbnb, Hilton and Entire Meals are amongst the locations the place banking clients will discover offers.
The enterprise “presents customers with focused provides based mostly on their buy habits,” co-founder and CEO Scott Grimes informed TechCrunch. And “we will drive folks into shops, not simply on-line.”
Financial institution clients choose which offers they need and the reductions are robotically utilized once they store at selection areas. The corporate says it has saved clients $230 million up to now.
However Cardlytics is just not but getting cash, nonetheless. It introduced $112.eight million in income for 2016, however had losses of $75.7 million. Income for 2015 was $77.6 million, with losses of $40.6 million.
“We could not be capable of maintain our income progress charge sooner or later,” warned the requisite “danger components” part of the IPO submitting.
In 2016, Cardlytics shed virtually 15% of its workforce as a part of an effort to enhance its financials forward of a possible IPO.
Co-founder and COO Lynne Laube maintains that they’ll proceed to generate extra promoting partnerships as a result of “for each $1 we convey them $30 of influenced gross sales.” She additionally was fast to assert that Cardlytics isn’t invading buyer privateness as a result of the information they see is anonymized. “Solely the banks know,” she stated.
Cardlytics has raised virtually $200 million in fairness financing from Discovery Capital, Canaan Companions, Polaris Enterprise Capital and others, courting again to 2009. CEO Scott Grimes used to work at Canaan as a principal.
Financial institution of America and J.P. Morgan had been the underwriting banks managing the providing. Cooley and Gunderson Dettmer served as counsel.
TechCrunch broke the information of Cardlytics’ IPO final yr. Cardlytics marks the primary venture-backed tech IPO of the yr.