David Marcus, Fb’s vp of Messaging Merchandise, responded to the backlash towards Messenger Youngsters when he spoke on the Upfront Summit in Los Angeles on Thursday.
“Households shall be higher off as a result of it exists,” mentioned Marcus. “I firmly imagine that it’s a good product.”
Messenger Youngsters launched in December, concentrating on youngsters aged 6 to 12. The app has confronted widespread criticism for encouraging younger folks to affix social media at a younger age, which some declare is a violation of COPPA laws. However Marcus insisted that Fb’s kids’s product doesn’t qualify as social media in the best way that Snapchat does.
The concept is to make it simpler for households to include youthful siblings into group chats, Marcus defined.
“My daughter makes use of it each day now,” mentioned Marcus. “It has enabled me to be extra in contact together with her.”
He moreover claimed that a part of the skepticism is as a result of it’s getting tougher for Fb to launch merchandise with “world enthusiasm,” however that the group isn’t going to let that dictate its technique.
Marcus additionally talked about how he needs Messenger’s primary app to keep away from turning into like e mail. “The very last thing I need is to be the man who recreated e mail.” He mentioned that whereas prospects can work together with manufacturers over Messenger, the customers are those initiating the communication on his platform.
He was additional optimistic that folks would more and more use Messenger for peer-to-peer transactions, as an alternative choice to Venmo or Sq. Money. “Funds is basically at dwelling in a conversational atmosphere,” mentioned Marcus.
On the subject of Fb’s primary app, Marcus talked about banning cryptocurrency advertisements as a result of too a lot of them are scams. Marcus, nonetheless, sits on the board of bitcoin platform Coinbase.