Dropbox acquires publishing platform Verst, will shut it down on Dec. 21


The staff behind Verst is becoming a member of Dropbox, in an acquisition that marks the tip of the Verst publishing platform.

The startup truly began life as DWNLD, a platform that reworked web sites into cell apps. It raised a $12 million Collection A led by Grelock Companions earlier than shifting focus to Verst, which launched earlier this 12 months as a running a blog platform that has site visitors and income optimization instruments in-built.

Over the summer time, Verst tweaked its pricing and launched new options that made it much less of a pure running a blog instrument and extra of a “fully-functioning web site builder,” as CEO AJ Frank put it. Frank, together with seven different members of the Verst staff, will likely be making becoming a member of Dropbox.

“Briefly, we will likely be shutting down the platform on 12/21 in order that we are able to apply the whole lot we’ve discovered in direction of Dropbox’s mission to simplify the best way folks work collectively,” he stated in a weblog submit that additionally factors current customers to this Zendesk web page for extra data.

The monetary phrases of the acquisition weren’t disclosed. Dropbox isn’t saying what the Verst staff will likely be engaged on — it’s value stating that the corporate’s product lineup has expanded past file-sharing to incorporate issues like note-taking app Paper.

A Dropbox spokesperson despatched us the next assertion:

We’re excited to welcome the Verst staff to Dropbox. Their expertise in constructing easy, highly effective publishing instruments will assist us create new product experiences that unleash our customers’ artistic power.

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