Final 12 months, eBay appeared to throw within the towel in India after it offered its enterprise within the nation to Flipkart and took a minority stake within the nation’s e-commerce chief. Now, eBay is making a u-turn.
Within the wake of Walmart’s intention to purchase a controlling stake in Flipkart for $16 billion, eBay has introduced that it’s among the many buyers that can be promoting its stake within the enterprise, in eBay’s case for gross proceeds of $1.1 billion. And together with that, it mentioned it plans to relaunch eBay India, focusing not on home gross sales because it had achieved beforehand, however on cross-border gross sales: promoting into India from overseas, and from India to different markets.
The quick announcement doesn’t give too many particulars the way it will progress on these future plans, however as a part of it, eBay confirmed that will probably be ending its strategic cope with Flipkart, which had included a license for Flipkart to make use of eBay.in and for the 2 corporations to cross-promote merchandise between the 2 platforms.
“We plan to relaunch eBay India with a differentiated provide to focus initially on the cross-border commerce alternative, which we consider is important,” the corporate famous in its assertion. “We consider there’s enormous progress potential for e-commerce in India and important alternative for a number of gamers to reach India’s various, home market.”
The announcement isn’t too shocking. India represents large potential: the populous nation is the second-biggest financial system in Asia, and one of many fastest-growing globally, with a digitally-savvy inhabitants (35 p.c of all Indians use the Web, making it the second-biggest market on the planet). In that regard, it might have been a shock, and probably a silly alternative, to retreat from India fully within the wake of Walmart’s acquisition.
However, eBay has had a combined monitor report on the subject of leveraging the market alternative.
Along with its personal website that it had offered to Flipkart, eBay was a repeat investor in Snapdeal, one other e-commerce market within the nation that has fallen on difficult occasions amid fierce competitors available in the market. Snapdeal has within the final 12 months laid off workers, struggled with funds and failed to shut an acquisition cope with Flipkart.
In a extra constructive gentle, there’s nonetheless loads to play for, and by providing a differentiated alternative specializing in cross-border gross sales, eBay might exploit a spot available in the market that Walmart won’t have the urge for food to pursue. EBay doesn’t state this, however in a super world, it’s going into its plans with its eyes open, and based mostly on buying patterns it’s been seeing in and overseas in recent times.
“When it comes to our timeline, we have to first look ahead to the deal to shut,” an eBay spokesperson later instructed TechCrunch. “Cross-border commerce (CBT) can be our preliminary precedence, which we are going to proceed to increase after shut. Now we have been doing CBT in India for years, and it’s a worthwhile, fast-growing enterprise for us. Now we have the aptitude and expertise to rapidly ramp further help for Indian CBT. We’ll share extra particulars within the coming months.”
Up to date with additional remark from eBay.