Ford takes purpose at Toyota’s hybrid market lead with its new SUV lineup – TechCrunch


Ford detailed a bunch of its roadmap for the following few years at a particular media occasion as we speak, and one of many key takeaways is that it’s going all-in on hybrids with its SUV lineup. Ford estimates that SUVs may make up as a lot as half the whole U.S. business retail market by 2020, and that’s why it’s shifting $7 billion in funding capital from its vehicles enterprise over to the SUV section. By 2020, Ford additionally goals to have high-performance SUVs in market, together with 5 with hybrid powertrains and one totally battery electrical mannequin.

These will embody model new variations of the Ford Escape and Ford Explorer which are coming subsequent yr, and two solely new off-road SUVs, together with a brand new Bronco, and a small SUV that has but to be named. There’s additionally that “efficiency battery electrical utility” that can make up a part of its general SUV lineup, which is about for a 2020 launch and can spearhead a plan to launch six electrical automobile fashions by 2022.

With this large hybrid push on the SUV aspect, Ford expects to go from second to first-place within the U.S. hybrid autos market by gross sales, surpassing present chief Toyota by 2021, thanks additionally to the forthcoming hybrid Mustang and F-150.

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