Freeda raises $10 million for its new media model for ladies – TechCrunch


Italian startup Freeda Media is elevating a $10 million Sequence A spherical led by Alven Capital. U-Begin and enterprise angels are additionally collaborating within the spherical.

Freeda Media runs the favored Freeda Fb web page. With practically 1.four million likes, the web page has a powerful attain. 24 million distinctive customers see Freeda content material each month in Italy, together with 100 % of millennial ladies who reside in Italy. The corporate can also be fairly lively on Instagram.

In different phrases, Freeda Media is a brand new media firm that runs totally on social media platforms. Most of the Fb posts are quick movies, social cuts with subtitles and fast interviews. Some posts hyperlink to Freeda’s personal web site for extra conventional articles with textual content and images. However there’s no entrance web page per se.

With as we speak’s funding spherical, the corporate plans to increase to different markets, beginning with Spain. Extra curiously, Freeda remains to be fairly younger because it took them 15 months to succeed in this stage.

The corporate compares itself with different media manufacturers for ladies, akin to Elle, Teen Vogue, Self-importance Truthful, Cosmopolitan or Man Repeller. In response to CrowdTangle, Freeda has a a lot greater engagement charge in comparison with its direct rivals.

Freeda Media’s enterprise mannequin is branded content material and native promoting. However the startup is taking a look at different potential income streams. There’s clearly a threat of branded content material overload for social-first media organizations. Whenever you construct a Fb viewers primarily based on belief, your status also can rapidly deteriorate and the algorithms can activate you. To this point, it doesn’t appear to be a difficulty.

Internationalization goes to be key to foster Freeda’s development. If Freeda can replicate the identical spectacular numbers in a number of nations, the startup might find yourself convincing greater advertisers and distributing kind of the identical content material in a number of nations.

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