New York-based chore wizard Hey Alfred is about to broaden its mission to make life simpler, one to-do record at a time. The corporate instructions a small military of completely educated residence helpers who care for home duties like sorting mail, taking out the trash and choosing up groceries. These helpers pop by on a weekly foundation, and subscribers pay a month-to-month subscription price to free their lives of little issues that have a tendency so as to add as much as greater than the sum of their elements.
Now, with a brand new $40 million Collection B spherical, Hey Alfred is ready to scale. The spherical was led by buyers together with actual property builders Divco West and Invesco. Spark Capital and New Enterprise Associates (NEA) additionally participated within the $40 million spherical after beforehand investing within the firm. The corporate received our Startup Battlefield at Disrupt in 2014.
With its Collection B, Hey Alfred will execute its plan to broaden from serving 10,000 properties (some in Alfred partnered residence buildings) to serving 100,000 by the top of the 12 months. The corporate additionally intends to speculate additional in its know-how knowledge operations and its personal line of residence items, often called Alfred Dwelling Necessities.
Hey Alfred started in New York and presently operates in New York, New Jersey, Connecticut, Boston, Washington D.C., San Francisco, Chicago and Los Angeles with deliberate launches in Atlanta, Austin, Dallas, Denver, Houston, Miami, Portland, Raleigh and San Jose on the horizon. The corporate additionally intends to double the scale of its crew in 2018 whereas persevering with to broaden partnerships with distributors and merchandise and actual property builders that match its model.
Whereas many startups work to to automate away the human facet of their enterprise, Hey Alfred is all in regards to the human contact. As an alternative of counting on contractors à la TaskRabbit or so many different companies within the on-demand financial system, Hey Alfred’s “Dwelling Managers” are all full-time W-2 staff. These employees get to know their shoppers, growing familiarity that ideally results in even higher hospitality over time.
One other factor that units Hey Alfred aside: It’s worthwhile. The corporate opted to scale slowly, paying worker wage out of the income it’s been producing since launch. With buyers and a sustainable enterprise mannequin that would do with out them anyway, Hey Alfred appears to be hitting its stride.