Inventive-focused app PicsArt hits 100M MAUs, attracting manufacturers uninterested in trolls


You’d suppose that social networks are roughly “finished” now. What can be the purpose of one other in a world crammed with so many choices? However in truth, there stays a distinct segment which has been rising steadily within the artistic corners of the Web.

PicsArt has been constructing rising because it was began in 2011. It’s now introduced new development figures which have hit 100 million month-to-month energetic customers. Keep in mind, Instagram had simply 30 million month-to-month energetic customers when it was acquired by Fb, though admittedly that was a lot earlier within the historical past of social networks.

Hovhannes Avoyan, CEO and founding father of PicsArt mentioned: “We see 100 million month-to-month energetic customers as an necessary milestone towards making everybody artistic; we intend to succeed in a a lot bigger viewers within the years forward.”

To assist speed up development, PicsArt has now launched an iMessage App for Stickers; community-created ”#freetoedit” Stickers and a brand new characteristic referred to as Remix Chat.

Though now based mostly in Silicon Valley, PicsArt emerged from — and has grow to be a star of — Armenia’s nascent startup scene which additionally contains cell studying startup SoloLearn. The Chilly Struggle left a heritage of management in expertise within the nation, which is progressively resulting in a flowering of recent startups.

The story behind the PicsArt’s delivery begins with a bit of lady. At some point Avoyan — a serial entrepreneur who based 5 earlier firms — got here throughout his 10-year-old daughter, who was crying. She’d shared certainly one of her drawings on-line and trolls had crammed the feedback part with nasty jibes. She was shortly discouraged to proceed sharing. So he determined to create an area for artists, with high quality instruments, that was additionally a constructive area. In distinction to another social networks we’d point out, trolling was actively discouraged. A spot the place folks might study, create and share artwork, experiment, collaborate. The early motto was “Everyone seems to be Inventive,” which later modified to “Make Superior Footage”.

The startup’s app and web site By early 2015, when the app had reached 45M MAU, PicsArt closed its first $10 million of VC funding from Sequoia. That led to extra curiosity and extra funding. One other $15M from Perception Enterprise Companions was adopted by a Collection B spherical of $20M.

It now employs over 350 folks within the US, Europe, and Asia and sports activities one of many largest collections of open-source pictures on the earth. Its largest workplace is in Yerevan, the Armenian capital, and appears some other super-modern Silicon Valley workplace.

Over 850 million pictures are edited with PicsArt month-to-month, and lots of of them are free to make use of pictures and stickers. That makes it one of many largest collections of free pictures and stickers on the earth. the corporate says its customers are making over 50M stickers each month. And the place there are stickers there are manufacturers and advertising companies.

PicsArt lately began working with manufacturers and celebrities. The thought is to supply them with a platform to have interaction with their followers on a significant stage. For instance, the corporate undertook a marketing campaign for 30 Seconds to Mars the LA rock band led by Hollywood star Jared Leto. This produced over 50,000 genuine items of content material for the band and generated tens of thousands and thousands of impressions on and off PicsArt.

It’s additionally attracted Natalia Vodianova – the supermodel and a philanthropist — to grow to be its Head of Aspiration, in addition to becoming a member of the board. She participated in varied artistic packages which are organized inside the PicsArt app neighborhood. Final yr she used Picsart to normalize breastfeeding together with her #TreeOfLife marketing campaign. This remodeled breastfeeding images into articulate items of artistic artwork.

Avoyan says manufacturers are coming onboard as a result of the content material is genuine and 100% fan-produced and impressed by the model; drive effectivity in advertising; and plenty of social engagement.

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