In case you’ve stopped listening to LG within the final couple of years, you’ll be taught every part you might want to know from the primary paragraph of its newest press launch that highlights a “sweeping realignment to higher deal with the challenges forward.” The corporate’s in a tricky spot. It makes good and modern telephones, however simply can’t appear to make a dent in a crowded cellular business.
So the Korean telephone maker is doing what any struggling firm would — shaking up its management. The aforementioned sweeping realignment consists of the appointment of a brand new CEO of cellular — Hwang Jeong-hwan, who has been working within the firm’s R&D division for quite a lot of years, having labored on LG’s earliest smartphones. The corporate’s additionally getting a brand new CTO, Park Il-pyung, who served in that position at Harman and extra not too long ago labored as the top of LG’s Software program Heart.
However the firm has discovered that selling product folks isn’t sufficient. LG’s additionally altering issues up on the communications aspect, selling its VP of equipment advertising to go of its World Advertising and marketing Heart. In spite of everything, there does appear to be a serious low cost on that aspect, given the standard of smartphones LG is producing, with out a lot in the way in which of outcomes.
As we famous simply final month, the corporate has solely posted a single worthwhile quarter prior to now two years. Over the summer time, it admitted that its G6 flagship wasn’t promoting in addition to it had hoped/anticipated. The corporate chalked the “difficult” monetary quarter as much as “weaker than anticipated premium smartphone gross sales and enhance in element prices.” There’s that pesky “difficult” phrase once more.
LG must discover a approach to rebrand itself that can assist the corporate stand out in a subject dominated by the likes of Samsung and Apple — related struggles which have confronted fellow second rung Android producers like HTC. The information additionally discover the corporate establishing a brand new B2B division, to assist broaden issues past the patron aspect.