Geely’s Lynk & Co is without doubt one of the extra fascinating younger automotive manufacturers, with an method to gross sales and advertising and marketing that extra carefully resembles fashionable gadget and way of life model go-to-market technique than conventional automaker gross sales. The Lynk & Co 01 SUV, designed to sit down someplace between Geely’s line on one finish and Volvo’s autos on the opposite, debuted final yr; now the corporate is revealing its 02, a extra compact crossover SUV, once more designed with mobility, connectivity, and the potential for shared use in thoughts.
The 02 was designed and engineered in Sweden, Lynk & Co says, by a workforce of worldwide expertise. It has a sportier feel and look when in comparison with the 01, but additionally clearly shares design traits with the unique Lynk & CO. car. The automotive is meant to capitalize on the quickly rising crossover SUV mannequin, which is especially robust in Europe, the place Lynk & Co can be lastly revealing its market rollout plans after initially kicking off gross sales in China in 2017.
Lynk & Co will goal to start out European gross sales of its autos in 2020, and can skip the normal vendor mannequin to launch what it’s calling “Offline Shops,” which sound in observe loads like Tesla’s international showrooms: “Small, sociable model boutiques in city districts.” The automaker can even promote on-line through its Lynkco.com web site, which is a trademark of its conception (once more one thing seemingly derived from the Tesla playbook) and it’ll even have a rolling pop-up store that may make visits to spots that received’t have a everlasting Offline Retailer boutique.
One other bit of reports from Lynk & Co this morning: They’re making a design collaboration with on-line commerce platform Tictail . This shall be a line of each clothes and residential good that shall be designed by Tictail’s designer group and offered through its platform, and it’s going to be referred to as “The Metropolis Dweller Collection.” It’s a bit heavyhanded, however it suits total with Lynk & Co’s technique of positioning itself because the model of linked younger professionals.