Musical.ly is merging the performance from its two-year outdated dwell streaming platform Stay.ly into its fundamental app, and has disabled Stay.ly’s standalone app as a part of the transition course of. The Stay.ly app will ultimately be pulled from the App Retailer and Google Play, the corporate confirmed to TechCrunch. As a substitute of with the ability to go dwell, Stay.ly customers are introduced with a message concerning the adjustments, informing them that dwell streaming has now moved over to Musical.ly.
This variation can be confirmed by way of Stay.ly’s App Retailer replace textual content, which says:
Stay.ly is turning into a part of musical.ly!
– You’ll be able to go dwell on musical.ly proper now! Loads of dwell content material there!
Stay.ly first launched in Could 2016, providing Musical.ly customers a dwell streaming platform, the place the streams had been instantly viewable on Musical.ly, in addition to throughout the Stay.ly cell app.
Because the video creator streamed, they’d see a depend of how many individuals had been watching, and would see hearts float up throughout the display screen when viewers “appreciated” their content material – an expertise that’s similar to Twitter/Periscope and Fb Stay. Viewers might additionally chat with the streamer, and have interaction in real-time conversations.
Sadly for Stay.ly customers, there was little warning concerning the shut down, and it appears that evidently, for some, dwell streaming on Musical.ly isn’t working as anticipated.
One common Stay.ly person posted to YouTube concerning the shutdown, complaining that after she made the swap to Musical.ly for her dwell stream as instructed, however no folks had been on-line watching and no likes and feedback had been displaying up, both. This seems to be some kind of glitch, as viewers, likes, feedback and different Stay.ly core options are displaying for others who’ve been transitioned to the Musical.ly-based dwell streaming expertise.
Not everybody will be capable to go dwell instantly on Musical.ly at the moment, because the addition of dwell streaming help is a phased rollout.
Nevertheless, the corporate says it stays dedicated to investing in dwell streaming performance, regardless of the Stay.ly shutdown. We’re advised that almost all of dwell stream viewership was already going down on Musical.ly’s fundamental app, so it made sense for the corporate to consolidate the dwell video alongside the opposite quick, lip sync movies Musical.ly is thought for.
The closure of Stay.ly is without doubt one of the first main adjustments to the Musical.ly product following its acquisition by Chinese language media firm Bytedance for as much as $1 billion in November 2017.
Underneath its new possession, Musical.ly launched a $50 million fund to assist construct out its creator group, however has additionally confronted criticism for having poor content material moderation capabilities – one thing that’s particularly regarding on condition that a big a part of its viewership viewers is youngsters.
Additionally it is now dealing with a brand new menace: this month, Fb started testing a Musical.ly competitor known as Lip Sync Stay.
The elevated competitors could have performed a task in having Musical.ly consolidate its assets so as to give attention to its flagship app, not its spinoff.
The principle Musical.ly app has a reported 200 million registered customers, 60 million of whom are energetic on a month-to-month foundation.
Stay.ly has been downloaded 26 million occasions thus far, 87% on iOS. The U.S. accounts for about 70% of installs, in accordance with information from Sensor Tower.