Pium’s sensible diffuser needs to design a brand new person expertise in your nostril


When Google Dwelling was unveiled, many individuals instantly famous the sensible speaker’s putting resemblance to a house perfume diffuser. Now there’s a sensible house perfume diffuser that appears like a sensible speaker. Pium, a self-described “next-generation sensible diffuser,” is at the moment taking part in Samsung Digital’s Artistic Sq. incubator program. Guests to IFA 2017 can demo it at Samsung’s sales space. Pium additionally just lately ran a a profitable Kickstarter marketing campaign.

Whereas different diffusers that may be managed with a cellular app exist already, Pium’s creators say they see their product as a gateway to a brand new person interface expertise. The truth is, the startup is already exploring methods to make use of its know-how in digital actuality platforms, too.

Pium is available in two kinds (the Brooklyn, which appears to be like very very like a sensible speaker, and the extra diffuser-ish Chelsea) and will be voice-operated with precise sensible audio system like Google Dwelling and Amazon Echo. It is usually appropriate with Philips Hue sensible lightbulbs and Sonos audio system.

Pium’s Chelsea diffuser

The corporate was based by Ryan Kihm, Jay Hwang and Wes Yoon. Earlier than launching Pium, Kihm and Hwang labored on the invention workforce of a Seoul-based accelerator, serving to early-stage startups develop their IP portfolios. Whereas doing analysis, the 2 decided that olfaction, or the sense of scent, is about to turn into the topic of “the subsequent huge UX know-how,” Kihm informed TechCrunch in an e-mail.

“The U.S. house perfume market is about $6 billion, however nonetheless clients simply depend on their private preferences and commercials to select a product. Many choices are in the marketplace, however individuals nonetheless don’t understand how to decide on one,” he mentioned.

Scented candles typically include doubtlessly dangerous substances like benzene, however important oils may also be complicated to make use of. Pium’s software program analyzes information to grasp what associations individuals connect to completely different aromas and make customized suggestions. Its diffuser makes use of pods pre-filled with important oil blends. Kihm says this not solely give Pium a supply of steady income after promoting the diffuser, however can also be extra handy for its clients as a result of they don’t have to combine oils themselves or clear their Piums.

Simply as importantly, pods additionally let Pium have extra management over person expertise. Pium’s system selects completely different scents to launch based mostly on the time of day (for instance, it could actually diffuse lavender-based scents at night time earlier than switching to one thing extra invigorating within the morning) and detects its customers’ places so it could actually activate robotically earlier than they arrive house.

Sooner or later, Pium additionally plans to supply a subscription service that robotically ships new blends to clients when their pods begin operating low. The diffusers are at the moment accessible for pre-order and are being examined at Bodyfriend HQ, a restaurant and lounge in Seoul.

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