Bay Space startup Secure Catch Tuna has developed a patented expertise to detect mercury ranges in quite a lot of fish and pledges that its personal model of tuna merchandise have the bottom ranges of any model.
The corporate is a type of in a single day successes greater than a decade within the making. Co-founder Sean Wittenberg began the corporate in 2004 after his personal mother was recognized with mercury poisoning. She’d been consuming canned tuna fish a number of occasions per week and began to change into torpid, weak and endure from short-term reminiscence loss.
Fortunately, she recovered, however the incident was scary sufficient to immediate Wittenberg to provide you with a manner to make sure the protection of tuna. He and his co-founder Bryan Boches began advertising and marketing the tech to a few of the large tuna producers however quickly discovered they weren’t .
Sadly, there hasn’t been a lot incentive for producers to check all their merchandise, and none of them appeared occupied with what Secure Catch was doing — regardless of an Environmental Safety Company warning again then that pregnant ladies, nursing moms and young children shouldn’t be consuming tuna in a can.
The corporate practically died in 2015 from lack of a market. That’s when Wittenberg and Boches determined to pivot and change into a tuna producer themselves.
These pointers had been since up to date in 2017, and each the EPA and FDA now say its OK for pregnant ladies, nursing moms and young children to devour small quantities of tuna a number of occasions per week, so long as it falls beneath the 1.zero components per million commonplace urged. Many producers like StarKist and Bumble Bee say on their websites they solely promote the type of canned fish merchandise that fall far beneath that commonplace.
The largest downside, says Boches, is the FDA and EPA are solely testing about 200 fish a 12 months from these different producers, whereas Secure Catch is testing greater than 1,000,000 fish a 12 months to make sure security.
“We’re the one model and the one firm on the planet that may display fish for mercury in real-time,” Boches tells TechCrunch. “In any other case, it will take a lab per week and price $100 for each single check, and that might imply every can could be $20 a can. It will by no means work.”
It’s been a protracted street, and Boches admits it has been an costly firm to construct, however he says Secure Catch is now at some extent the place it could possibly scale. In simply two years, the corporate went from zero to promoting its merchandise in 10,000 shops throughout the U.S., doubling gross sales annually and creating 22 SKUs. Boches says it’s significantly well-liked with the paleo and Complete30 weight loss plan market.
The corporate additionally just lately pulled in $5 million in seed funding from Echo Capital, Important Investments and numerous angels to assist broaden its line of mercury-tested seafood merchandise — together with a brand new line of seasoned tuna pouches utilizing “actual spice blends,” Ahi canned tuna and canned and pouched salmon.
“We began over and created a canned tuna that tastes higher, seems higher and is best for you,” Wittenberg mentioned. “Our artisan course of lets us retain 100 p.c of the vitamins and pure oils in every tuna and we gradual prepare dinner every one to perfection.”
Every Secure Catch product guarantees to not comprise pyrophosphates or components and is BPA-free. Yow will discover the model in numerous grocery shops or on-line at Amazon and different numerous stores.