Security app Watch Out acquires paywall startup BitWall – TechCrunch


BitWall, a Bitcoin-focused startup promising to assist on-line publishers generate profits, has been acquired.

Its new proprietor is Watch Out, the corporate behind an app that sends alerts about issues like product and meals remembers and weather-related emergencies. It’s not the obvious acquirer, however the firms say BitWall may help Watch Out enhance its information, funds and loyalty techniques.

“We’re excited to deliver BitWall into the Watch Out! ecosystem,” mentioned Watch Out CEO Michael Lucas within the acquisition announcement. “Our mission is to offer a safe consumer-protection platform whereas delivering hyper-targeted content material when and the place it issues most, whether or not that be a security alert or a digital reward. BitWall and its crew assist us try this.”

Apparently there’s a TechCrunch connection to the story, too — BitWall co-founder and CEO Nic Meliones advised me he first obtained related to Watch Out at our Disrupt SF Hackathon in 2014, and he mentioned the corporate has already been “a terrific accomplice” to BitWall.

I first wrote in regards to the startup earlier than the present craze round Bitcoin and cryptocurrency — all the way in which again in 2013. The thought was to present guests other ways to entry paywalled content material, whether or not that’s making a small fee, selling the article on Twitter or viewing an advert.

The corporate’s greatest win was most likely a partnership with the Chicago Solar-Instances in 2014, the place the Solar-Instances examined out a paywall that readers might bypass utilizing Bitcoin or tweets. (The Solar-Instances’ present paywall plans don’t seem to incorporate BitWall.)

The monetary phrases of the deal weren’t disclosed. Meliones mentioned the corporate’s paywall product might be shut down, with the know-how diverted to a yet-to-be-announced product at WatchOut.

Bitwall’s buyers embrace Enhance VC, AngelPad, Tim Draper, the Enhance Bitcoin Fund.

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