Fandor has expanded its govt staff, selling Common Counsel and Chief Distribution Officer Felice Oper to the position of COO, and appointing TS Ramakrishnan as its Chief Product Engineering Officer.
Oper joined the corporate in 2015, across the similar time that Larry Aidem took over as CEO. Aidem, who beforehand labored with Oper at HBO, mentioned that her position at Fandor has expanded organically, the place she wasn’t simply dealing with the corporate’s authorized affairs but in addition orchestrating offers like the brand new partnership with MoviePass.
“She isn’t within the enterprise of simply saying no and folding her arms — that’s what some attorneys assume their job is,” Aidem mentioned. “She is aware of see it from either side. It was a really pure development from GC to distribution to the product and engineering, enabling not solely our distribution, however adverts and sponsorships.”
As for Ramakrishnan, whose earlier roles embody Head of Product at Yahoo Cellular and Vice President of Product Engineering at Fb, Aidem mentioned they have been related by means of Chris Kelly, the early Fb govt who invested in Fandor and at present serves as its chairman. Each Aidem and Oper praised Ramakrishnan’s product insights and “interactive chops.”
The appointments come because the broader leisure panorama is altering, with most high-profile spending at Netflix and its rivals going into TV collection. Aidem mentioned Fandor, in distinction, will stay “purely movie-centric,” with “unabashedly the most important provide of unbiased movie.”
“It is going to be gradual,” Oper mentioned. “It is going to be radical, although.”
The thought is to take one thing that was a pure subscription service, with all of its content material behind the paywall, into extra of a hybrid that mixes free and paid content material. Fandor has been transferring on this course with its Keyframe weblog and video essays, however Oper mentioned the plan is to finally supply free films as nicely, and to create a product the place all the pieces “is built-in into one house in a approach that you just really received’t discover wherever else.”
“The brand new elevator pitch is ‘Pandora for film lovers,’” Aidem added. “You possibly can snack and get to know us. The brief kind could be very strategically designed … to be a spot that connects the dots — significantly for millennials who might have seen Dunkirk however not know, ‘Oh, that’s the identical man who did Memento, The Status and the Batman films.’”