Purple Carrot introduced this morning that it has raised $four million in strategic funding from Contemporary Del Monte Produce.
The corporate, which delivers fully plant-based (vegan) meal kits to subscribers, was based in 2014. It has, partly, gotten consideration via movie star involvement, first by enlisting meals author Mark Bittman as its chief innovation officer (Bittman departed in 2016), then by partnering with soccer star and infamous strawberry hater Tom Brady to launch TB12 meal kits.
Purple Carrot had beforehand raised $6 million in funding, in line with Crunchbase. The corporate says that this new funding will enable it to enhance its provide chain, get entry to extra retail alternatives and discover growth into different classes.
“Securing this strategic funding from Contemporary Del Monte is a large validation of our enterprise mannequin, and an necessary step ahead for our firm,” stated Purple Carrot founder and CEO Andy Levitt in the announcement. “Serving to individuals eat extra plant-based meals represents our differentiated, purpose-driven dedication to creating the planet and the individuals who reside on it more healthy.”
Contemporary Del Monte (which is the corporate behind Del Monte pineapples and different produce) is simply the most recent established participant within the meals and grocery world to spend money on meal supply startups. Final yr, for instance, Unilever backed Solar Basket and Nestlé led a $77 million spherical for Freshly.