Viacom acquires VidCon, a gathering of YouTube stars and followers

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Viacom has acquired VidCon, a transfer that appears designed to assist the media large join with youthful audiences.

Viacom’s weblog put up describes VidCon as “the premier occasion for the worldwide on-line video neighborhood,” drawing greater than 30,000 attendees to its flagship convention in Anaheim, Calif. (It’s additionally held smaller occasions in Amsterdam and Melbourne.)

The corporate was based by YouTube stars/brothers Hank and John Inexperienced (sure, it’s the identical John Inexperienced who wrote The Fault in our Stars). Viacom says Hank Inexperienced will stay concerned, working with CEO Jim Louderback (who’s additionally staying) to run VidCon as an impartial subsidiary out of their places of work in Missoula, Montana.

Viacom, in the meantime, has been increasing the occasions and digital facet of its enterprise. For instance, it launched the Comedy Central Clusterfest final yr, and it additionally acquired influencer advertising firm WhoSay in January.

“We’re big followers of the VidCon group, and we share the identical enthusiasm for the ability of connecting gifted creators with their unbelievable fan communities,” mentioned Kelly Day, president of the newly-launched Viacom Digital Studios, within the weblog put up. “This group has constructed an unprecedented reside expertise that brings collectively the worldwide on-line video neighborhood in celebration of the individuals and platforms shaping the way forward for content material, and we’re excited to hitch forces as we glance to develop our slate of unique digital programming and partnerships.”

The monetary phrases of the acquisition weren’t disclosed. Selection broke the information deal was within the works final week.

Featured Picture: Tara Ziemba/Getty Pictures



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