The primary draft of its submitting doesn’t embrace proposed monetary particulars of its itemizing, however the South China Morning Put up reviews that the corporate is taking pictures to boost $10 billion at a valuation of $100 billion. Past the yr’s largest IPO — and the world’s largest elevate since Alibaba in New York in 2014 — the itemizing might make Xiaomi China’s third largest expertise firm primarily based on market cap.
Xiaomi operates in another way to most firms in that it sells smartphones and good units at waiver skinny margins, counting on providers and environment friendly use of parts to drag in revenue. Past telephones, it operates its personal retail enterprise and web providers resembling funds and streaming. That technique — which CEO Lei Jun calls a “triathlon” — is concentrated on providers for development since Xiaomi has capped its most internet revenue for at 5 p.c.
Xiaomi mentioned in its submitting that it has over 190 million individuals utilizing its MIUI model of Android — that’s a very good perception into what number of of its units are out there — whereas it has offered over 100 million related units, which embrace smartwatches, health bands, good scales and extra. The corporate claims its customers are energetic on their telephones for four.5 hours per day, and that there are 1.four million clients who personal 5 or extra related units.
That’s a powerful neighborhood and the financials are spectacular on paper, too.
The corporate booked gross sales of 114.6 billion RMB ($18 billion) in 2017, up from 68.four billion RMB in 2016 and 66.eight billion in 2015.
Xiaomi posted a 43.9 billion RMB ($6.9 billion) loss in 2017 on account of issuing most well-liked shares to traders (54 billion RMB) however the development story is wholesome. Working revenue jumped to 12.2 billion RMB ($1.92 billion), up greater than three-fold on the earlier yr.
Smartphones proceed to signify the majority of gross sales at 70 p.c, with good units pulling in 20 p.c extra and providers liable for the rest.
China is, as you’d count on, the first income market however Xiaomi is more and more much less depending on its homeland. For 2017 gross sales, China represented 72 p.c, however it had been 94 p.c and 87 p.c, respectively, in 2015 and 2016. India is Xiaomi’s most profitable abroad enterprise, having constructed the enterprise to the primary smartphone agency primarily based on market share, and Xiaomi is pledging to double down on different international areas.
Apparently there’s no point out of increasing cellphone gross sales to the U.S., however Xiaomi has pledged to place 30 p.c of its IPO in the direction of rising its presence in Southeast Asia, Europe, Russia “different areas.” Presently, it mentioned it sells merchandise in 74 nations, that does embrace the U.S. the place Xiaomi sells equipment and non-phone objects.
One other 30 p.c is earmarked for R&D and product improvement, whereas an extra 30 p.c can be invested in Xiaomi’s web of issues and good product ecosystem. The remaining 10 p.c is down for working capital.
Xiaomi isn’t disclosing the precise share stakes that its main traders maintain, however CEO Lei Jun is believed to be some of the vital shareholders. The IPO might make him China’s richest man, based on reviews which counsel he controls a stake of over 75 p.c.